SaaS-based analytics & visualization platform runs entirely on IBM Cloud

MutualMind, Inc., an award-winning social media intelligence and visualization developer and an IBM Business Partner announced its strategic partnership with Flagship Solutions Group, a Beacon Award-winning IBM Premier Business Partner to supply, integrate and support MutualMind’s SaaS-based Social Engagement Center running entirely on the IBM Cloud.

Flagship is offering the Engagement Center for use by professional sports teams and other organizations to collect, analyze and display real-time content from all major social media channels, millions of blogs and other news sources. Full-fidelity, high-definition visualizations are also supported across an array of multiple display systems including large plasma and LED screens up to stadium-sized Jumbotrons.

“Flagship has become synonymous with Smarter Stadium’s across the country including the Miami Dolphins and now the new Atlanta Falcons stadium. ‘Smarter Stadium’ refers to their deep integration of tools, techniques and technologies to help improve the overall fan experience”, explained Mark Wyllie-CEO of Flagship Solutions Group. “We’re excited about adding this new social dimension with the Engagement Center powered by MutualMind and IBM Cloud.” Flagship is bundling the Engagement Center software along with site set-up, consulting and hardware and network integration services.  Engagement Center is provided as a SaaS-based subscription running on IBM SoftLayer.

“This is a great example of how IBM Cloud technology and our developer ecosystems are fostering innovation resulting in a solution between two IBM Business Partners, Flagship Solutions Group and MutualMind, that will allow for new revenue streams,” said Sandy Carter, General Manager, Ecosystem Development and Social Business Evangelist, IBM.  “IBM is creating marketplace collaboration to attract new sports fans and expand social analytics to help gain actionable insights.”

In addition to large Engagement Center displays for stadiums and other venues, marketing personnel and social media analysts use the integrated web-based dashboard application for social data analytics, customer preferences and personality insights, reporting and customer service.  An integrated workflow management system also tracks social conversations and enables collaboration and engagement.

Eric Gore, President of MutualMind said, “Flagship is known as a technology innovator and a Beacon Award-winning IBM solutions provider and we’re pleased to work with them. The Engagement Center, running entirely on the IBM Cloud, will enable sports teams to drive deeper levels of social analytics and fan experiences than ever before.”

About MutualMind

MutualMind is a SaaS-based social intelligence platform enabling customers to understand, visualize, and act on social data. The entire platform runs on IBM SoftLayer. Customers include IBM, American Airlines, Cinemark and Mary Kay. Dallas, Texas-based MutualMind, Inc. works through OEM, Reseller and Service Provider Channel partners and is an IBM Business Partner.

About Flagship Solutions Group

Flagship Solutions Group provides IBM solutions, managed services and cloud solutions worldwide. These include data center strategic planning and hybrid cloud implementations based on a wide range of assessments that look at virtualization, server consolidation, security, and infrastructure-focused integration. Flagship’s managed services include cloud-based server monitoring and management, 24×7 helpdesk support, and data center infrastructure management.